Unit 1

 22/09/2021

Design Principles: Colour

LO: Explore and evaluate the use of colour in graphic design

What are hues and tints?

Hue literally means colour. A tint is a mixture of a colour with white, which increases lightness, while a shade is a mixture with black, which increases darkness. A tone is produced either by mixing a colour with grey or by both tinting and shading.

Primary - a colour which cannot be created by mixing any colours together and is the foundation of creating new colours.

Secondary - a colour that is produced when two primary colours are mixed together.

Mono - a colour created by just one tint or hue.

Complementary - two colours opposite to one and other on the colour wheel, and when put next to one and other make them look brighter.

Triad - three colours on the colour wheel of equal distance between one and other causing there to be no clear dominance between them.

Tetrad - four colours on the colour wheel of equal distance between one and other causing there to be no clear dominance between them.

Analogic - a group of three colours on the colour wheel next to each other (e.g.red, orange and red-orange)

Accented analogic - similar to analogic, accented analogic colours include the colour opposite the group of three, on the colour wheel.

Red - Courage/Bravery

Blue - Loyalty/Trust

Yellow - Happiness/Joy

Orange - Fun/Excitement

Purple - Wisdom/Ambition

Green - Nurture/Healing

Black - Secrecy/Closed-off

Silver - Hope/Faith

The three primary colours - red, yellow and blue

The three secondary colours - orange, green and purple

Tertiary colours - red-orange, orange-yellow, yellow-green, green-blue, blue-violet and violet-red

Complementary colours - red & orange, yellow & purple and blue & purple

The brightness of the colour is eye-catching and can easily grab a person's attention. It shows the item being advertised as a fun and exciting thing.